Although some businesses may view it as frivolous, social media is, now more than ever, essential to your business’s success. From marketing to customer communication, social media is key to helping your long-term growth.


Here are 5 ways that social media can benefit your business!

1. It is a cost effective form of marketing.

While billboard ads and TV commercials may seem flashy and catch the attention of potential clients, they are also expensive. In fact, many traditional forms of advertising can cost a lot of money. However, with the advent of social media, a new cost-effective means of advertising has emerged. It costs next to nothing to post on social media, and the return on the investment in time can be insurmountable. A post that takes only fifteen minutes to make could reach hundreds of customers and potential customers.


2. It can serve as a call to action.

If your marketing end goal is to drive customers to a website, phone number, or email, social media is perfect for this. By including links to websites or phone numbers in post descriptions, you will be able to direct viewers to places where they can learn more information, purchase products or services, or find out where you are located. This can lead to an increase in contact between your business and customers and boost your sales and customer awareness.


3. It creates a means of two-way communication with clients.

Ease of communication is very highly valued in today’s society, and by using social media, your business can bring this value to clients. By creating situations where clients can interact with your business and have a timely and engaging response, you can see an increase in customer retention and satisfaction. You will be able to answer any questions they may have, respond to feedback, and let people know that their patronage is appreciated!


4. It keeps you in their minds.

Let’s face it, today people spend a lot of time on the internet, with a large portion of that time spent scrolling through their social media. By having a social media presence, people will see and engage with your business more frequently. The more often your business appears on their news feeds, the more likely a customer is to purchase your products or services when the time comes. Customer familiarity has shown to provide a great boost to your success.


5. It can help you reach a wider audience.


With a physical location you are relying on local patronage who are wanting to come to you, but with social media you can reach much, much further. By using social media your business can find people when they are anywhere scrolling through their phone. With hashtags, user-generated content, or shared posts, the amount of people you can reach can be greatly increased. From local to global, social media can reach people everywhere.

These are only five of the many benefits that a social media presence can bring to your business. Use them to reach people on any scale, anywhere!